Bella Hadid, the US-Dutch Palestinian supermodel, recently made an appearance at the Ulta Beauty Field Leadership Convention in San Antonio, Texas. The event, which took place just days after celebrating her sister Gigi Hadid’s 30th birthday in New York, marked a significant moment for Bella’s fragrance brand, Orebella.
Orebella’s Alcohol-Free Scents for a Skin-Friendly Fragrance Experience
Launched in May 2024, Bella Hadid’s fragrance brand Orebella is focused on offering alcohol-free scents. Known for calling them “skin perfumes,” Bella has described the fragrances as hydrating, alcohol-free, and enriched with essential oils. These unique features are part of her response to the traditional perfume industry, catering to those looking for a skin-friendly, long-lasting scent experience.
At the Ulta Beauty convention, Bella shared her excitement on Instagram, saying, “It is so beautiful because we get to celebrate so many amazing brands, but most of all, we get to celebrate all of the hardworking Ulta family that help us feel great!”
Bella’s Texas Visit Comes After Gigi Hadid’s Birthday Celebration in New York
Before heading to Texas, Bella Hadid celebrated her sister Gigi Hadid’s 30th birthday in New York City. Gigi’s birthday, which was on April 23, 2025, was marked by a star-studded celebration at Le Chalet in NYC on April 25. Bella, known for her chic fashion sense, attended the event in an all-black outfit, complemented by dark sunglasses.
Gigi’s birthday party brought together close family and friends, including her partner, Oscar-nominated actor Bradley Cooper. Also in attendance were their mother Yolanda Hadid, father Mohamed Hadid, Russian media personality Keni Silva, and actress Anne Hathaway.
Gigi Hadid’s Birthday Reflections Shared by Family and Friends
On Gigi’s special day, the internet was filled with well-wishes from celebrities, designers, and fans. Bella took to Instagram to post a series of heartfelt photos, celebrating her sister.
Gigi’s mother, Yolanda Hadid, also reflected on her daughter’s milestone in a touching Instagram post. She shared a collection of photos, showcasing Gigi’s journey from childhood to her successful career.
Yolanda continued by expressing gratitude, saying that giving birth to her firstborn marked the start of a life-changing journey, transitioning from womanhood into motherhood.
Birthday Tributes from Celebrities and Designers
Gigi’s birthday celebration also received tributes from her friends in the fashion world. Renowned Italian designer Donatella Versace shared a message on Instagram, sending love and wishing her Taurus twin a happy birthday.
Bella’s Continued Focus on Wellness and Beauty
With Bella Hadid’s increasing involvement in wellness and beauty, Orebella represents just one of her ventures aiming to blend luxury with self-care. By promoting her alcohol-free fragrance line at Ulta Beauty, Bella is reinforcing her commitment to providing products that prioritize both beauty and health.
As Bella continues to rise in the world of beauty and fragrance, Orebella is expected to continue growing, as Bella’s presence at major events like the Ulta Beauty convention boosts both her brand and her credibility in the industry.
