Dreaming of saying “I do” somewhere unforgettable? A new study has revealed the most sought-after wedding destinations for 2025. With the global wedding services market valued at a staggering $899.6 billion and projected to reach $1.13 trillion by 2030, it’s no wonder couples are going all out for their big day.
From a desert under the stars to an island straight out of Mamma Mia!, destination weddings experts Destify have analysed global search interest and social media buzz across TikTok and Instagram to crown the hottest wedding locations of the year.
2025’s top 10 most in-demand unique wedding destinations
| Rank | Destination | Average Global Monthly Search Volumes | Number of Instagram Hashtags | Number of TikTok Hashtags | Popularity Score (/100) |
| 1 | Positano, Italy | 2,790 | 72,410 | 35,455 | 93.5 |
| 2 | Atacama Desert, Chile | 6,520 | 94,900 | 20,213 | 93.4 |
| 3 | Todos Santos, Mexico | 2,780 | 30,920 | 30,528 | 81.6 |
| 4 | Antiparos, Greece | 4,720 | 33,120 | 7,230 | 80.7 |
| 5 | Tivat, Montenegro | 550 | 71,610 | 27,191 | 77.7 |
| 6 | Grindavík, Iceland | 2,550 | 35,600 | 5,206 | 76.6 |
| 7= | Aruba | 2,200 | 39,920 | 4,074 | 72.4 |
| 7= | Cartagena, Colombia | 550 | 34,110 | 52,650 | 72.4 |
| 9= | Nihiwatu, Indonesia | 3,350 | 26,300 | 4,520 | 71.3 |
| 9= | Faroe Islands, Denmark | 2,230 | 34,210 | 4,466 | 71.3 |
You can find the complete dataset of all 20 unique wedding destinations analysed in this folder.
This year’s title for the most in-demand unique wedding destination goes to Positano, Italy, with a nearly perfect popularity score of 93.5/100. Italy’s charming town has the second-highest number of Instagram hashtags out of all other destinations (72,410), coming only after the Atacama Desert, Chile. Positano also holds the second spot when it comes to the number of TikTok hashtags (35,455), this time coming after Cartagena, Colombia. It’s a strong all-rounder: visually iconic, widely searched and a social media favourite. The romantic appeal of pastel cliffs and bougainvillaea-draped balconies clearly never goes out of style.
Hot on Positano’s heels, achieving a popularity score of 93.4/100, is the Atacama Desert, Chile. A far less traditional but wildly trending and mesmerising wedding destination, it tops the charts in both Instagram hashtags (94,900) and search demand (6,520), making it the most Googled location in the entire ranking. While it lags slightly behind on TikTok, the data suggests Atacama is the go-to for couples looking for surreal landscapes and stargazing ceremonies.
With a popularity score of 81.6/100, the third place goes to Todos Santos, Mexico. Todos Santos also holds the third spot for the highest number of TikTok hashtags (30,528) out of all destinations in the study, coming after Cartagena, Columbia and Positano, Italy. Its Instagram popularity is a tiny bit higher, though, with 30,920 hashtags.
Fourth comes yet another sunny destination, Antiparos, Greece, earning a popularity score of 80.7/100. Greece’s beautiful island accumulates an average of 4,720 global monthly searches – the second highest amount, coming only after the Atacama Desert, Chile. Antiparos’ social media presence is also significant, having generated 33,120 Instagram hashtags and 7,230 TikTok hashtags. This quiet Cycladic island is clearly gaining momentum, attracting couples looking for Greek island magic without the Mykonos crowds.
Tivat, Montenegro, is a surprise entry in the top five, with a score of 77.7/100. Despite its low search volume (550), it punches above its weight with the third highest number of Instagram hashtags (71,610) and a solid number of TikTok hashtags (27,191). This Adriatic jewel is ideal for couples chasing luxury without the price tag of Western Europe. Its high social media engagement suggests that those who do discover it are quick to share, a perfect pick for the ‘hidden gem’ crowd.
At the lower end of the list sits Kobarid, Slovenia, a picturesque yet lesser-known destination. While it ranks last in overall popularity with a score of 39.9/100, Kobarid’s modest 950 average monthly searches and relatively low social media presence (just under 12,000 Instagram hashtags and under 1,000 on TikTok) highlight its status as a hidden gem rather than a mainstream choice. The area’s breathtaking natural landscapes, rich history and authentic Alpine charm offer an intimate setting perfect for couples seeking a quieter, more personal wedding experience away from the crowds.
