Today, Fresh Del Monte, a global leader in fresh produce and the UK’s number one canned fruit brand*, announces it is expanding its reach into the frozen treat market with the exciting launch of Del Monte Freeze Pops – a healthy, low calorie snack bursting with natural fruit flavour.
In their entry into the ice pop category, Del Monte® unveils two exotic, delicious flavours – Pineapple and Mango – inspired by the brand’s iconic and much-loved fruit products.
Staying true to Fresh Del Monte’s commitment to healthy living and quality ingredients, each Freeze Pop contains an enhanced real fruit content of 22% and provides just 20 calories per pop. The pineapple fruits are sourced from the Fresh Del Monte own fields in Costa-Rica, picked at perfect ripeness to ensure the highest quality and taste.
With natural flavours and colours, they are an ideal choice for health-conscious consumers looking for a refreshing summer treat or guilt-free dessert.
The new Del Monte® Freeze Pops will launch in Sainsbury’s and Iceland from 15th May 2025. Found in ambient aisles (Home Baking & Desserts section) in packs of eight, with an RRP of £2, these pops are designed for home freezing.
Thierry Montange, Senior Marketing Director, Europe and Africa at Fresh Del Monte®, says: “We are delighted to be bringing the iconic, natural fruit flavours of Del Monte® into the ice pop category with the launch of Del Monte® Freeze Pops. Just in time for summer, this new product is the perfect convenient freezer essential – a fruity, flavourful snack that consumers can enjoy completely guilt-free.”
The launch is set to capitalise on the growing demand for healthier treats and taps into rising consumer interest in fruit-based snacking options.
-ENDS-
Notes to Editor:
For media enquiries, please contact:
Samantha Allen (sam.allen@thewilful.com), 07828 392 309
Eloise Fuller (eloise.fuller@thewilful.com), 0751 372 1609
ABOUT FRESH DEL MONTE
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte Produce Inc. markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods Corporation II Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The company also markets its products under the MANN™ brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte
Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte Produce Inc. is the first global marketer of fruits and vegetables to commit to the “Science Based Targets” initiative. In 2022, 2023, and 2024 Fresh Del Monte Produce was ranked as one of “America’s Most Trusted Companies” by Newsweek based on an independent survey rating companies on three different touchpoints, including customer trust, investor trust, and employee trust. Additionally, Newsweek recognized Fresh Del Monte Produce as one of the “World’s Most Trustworthy Companies” in 2024, spotlighting the brand’s success in building investor, consumer, and employee trust on a global scale. Fresh Del Monte Produce was also named a Humankind 100 Company by Humankind Investments in 2024, 2023 and 2022, which recognizes companies that substantially impact areas such as access to food and clean water, healthcare, and digital services. Fresh Del Monte Produce Inc. is traded on the NYSE under the symbol FDP.
Del Monte®, the number one brand in the UK’s canned fruit market with 23%* share of the market and has been a symbol of product quality, innovation, freshness and reliability for over 135 years.
For further information visit https://www.delmonteeurope.com/ or follow us on Facebook @delmonteuk or Instagram @delmontegb
