Popular UK treat Choc Nibbles officially launches stateside with unique flavours and exclusive retail distribution through Freedom Confectionery LLC
The much-loved British confectionery Choc Nibbles is making its long-anticipated debut in the United States, marking a significant step forward for the heritage brand. Distributed solely by Freedom Confectionery LLC, Choc Nibbles delivers a nostalgic fusion of milk chocolate, cookie crunch, and caramel, giving American consumers a novel and satisfying snacking experience.
Produced by Sweet Dreams Ltd., a UK-based confectionery company, Choc Nibbles has been a favourite in British sweet shops since 1990. Renowned for its bite-sized pieces, distinctive branding, and indulgent texture, the product has seen strong performance in the UK. With an average weekly sell-through of around 10 units per SKU per store, the brand enters the American market with an established record of consumer loyalty and market success.
Now available across the U.S. in resealable 170g pouch bags (RRP $6.99) and 120g chocolate bars (RRP $4.99), Choc Nibbles launches with flavours including Original, S’mores, and Birthday Cake. The treats are ideal for individual enjoyment, sharing, or use in baking and dessert toppings.
“We are thrilled to introduce Choc Nibbles to the U.S. market,” said Brendan Dulley, President of Freedom Confectionery LLC. “As a brand that has developed a loyal following in the UK, we believe Choc Nibbles will resonate strongly with American consumers. It’s a fun, nostalgic snack that delivers quality and flavour in every bite.”
Matthew Stephenson, Managing Director of Sweet Dreams Ltd., also expressed his enthusiasm for the launch:
“All of us are really excited at the opportunity to bring the wonderful Choc Nibbles to America. Building on its success in the UK, we think the U.S. market will love the unique, quirky, and truly delicious treat that is a Nibble. As a brand, we continue to show double-digit growth—and working with fantastic partners such as Freedom Confectionery LLC in the largest confectionery market in the world, we feel this will turbocharge our growth and make Choc Nibbles a favourite worldwide.”
Stephenson is set to attend his first Sweets & Snacks Expo in the U.S. this year, where he is eager to connect with American retailers and professionals within the confectionery industry.
In addition to their indulgent flavour, Choc Nibbles are celebrated for their bold personality. Made with 100% British chocolate and boasting a playful brand identity, the product appeals to a broad spectrum of consumers—from adventurous snackers to nostalgic UK expats.
Retailers and distributors interested in stocking Choc Nibbles across the United States can enquire via the official website: https://freedommallows.com/ for product information and partnership opportunities.
