An exclusive new offering from the creators of the Honeyglow® pineapple, available in limited quantities
Fresh Del Monte Produce Inc., (NYSE: FDP) one of the world’s leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, today announced the European launch of the Del Monte® Honeyglow® banana—an ultra-premium fruit offering developed to deliver an exceptional taste experience. After the Honeyglow® pineapple quickly became Europe’s fastest-growing pineapple following its 2020 debut, Fresh Del Monte is extending the line with the exclusive launch of Honeyglow® bananas—reinforcing its commitment to quality and innovation in fresh produce.
Cultivated exclusively in the rich volcanic soils of Ecuador, Del Monte® Honeyglow® bananas are hand-selected at peak maturity to ensure optimal sweetness and flavor at the point of consumption in Europe. Available in limited quantities starting late April, these bananas are a rare indulgence aimed at discerning fruit lovers seeking consistent quality and elevated taste.
Recognisable by their distinctive gold and black “honeycomb” box and elegant black fruit stickers, Honeyglow® bananas will be sold through select premium retailers, greengrocers, and wholesale markets across major European countries. Each shipment will be delivered in extra-large boxes, with a minimum net weight of 19 kilograms, ensuring optimal freshness and consistent supply for high-demand outlets.
“All reports show a very strong increase in fresh banana demand in our region and a growing trend for top-quality fruits. We’re excited to offer the new Del Monte® Honeyglow® banana, a unique visual and taste experience to premium fruit lovers across Europe,” comments Thierry Montange, Senior Marketing Director, Del Monte Europe Africa.
A targeted marketing campaign will accompany the rollout, focused on premium produce consumers in select European markets. Pre-orders are now being accepted through Del Monte Europe sales offices.
